Essay On Social Networking Is A Boon

Social Media Boon Or Bane?

Introduction: Social Media – Boon or Bane?
With the increase in the horizon of Social Media, various organisations and companies have seen how the online communication can improve or shatter their reputation. Crisis Management and PR practices are being tested and various new ways of handling online communications with stakeholders are being tested and created. Though traditional ways of communication and media practices tend to remain useful and more effective than the new ones in social media. Facebook, Youtube and Twitter are the growing social media websites and they provide some growth of the relation between Stakeholder’s communicators and marketers who carefully need to use tactful ways of communication. This is necessary as any kind of difference could create a negative impact on the company’s reputation or Brand image. The best example could be Nestle’s case against Greenpeace.

Nestle, which is one of the world’s largest manufacturer and supplier for food products, is always involved in numerous issues related to environmental issues, ingredients use in the products, economic issues and import and export. Greenpeace has attacked few of them with the hope to improve the company’s practices and turn them into a company, which is eco-friendly. One such accusation is the use of palm oil in Mars, which caused mass deforestation in Indonesia, and with the help of social media(Facebook and Youtube) this controversy was put online for the world to know. Nestle’s irresponsible act of sourcing palm oil from Indonesia led to a downfall in its Brand name. Later on, on demands of the Greenpeace and other activist groups Nestle had to change its sourcing which wouldn’t have been possible without the help and constant questioning on social media.

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Two Marketing Concepts widely spoken about in this case are ‘Reputation and Crisis Management’. Reputation can be regarded as a reflection of a company’s past doings and Future promises or vision that would speak a lot about the company. Reputation is built on the information they receive from the organization and media and get other information (Second-hand information) through word-of-mouth, blogs, Media etc. During a crisis, the damage the company or the organization bears is basically based on the assumption of responsibility of the crisis situation. When the crisis is intentional the company responds not through action but through communication.

Greenpeace, before taking the initiative of the social media campaign, had considered speaking to Nestle to stop the sourcing of PALM OIL from Indonesia who were intentionally destroying the Indonesian Forests, but Nestle kept mum about it.
Greenpeace then used social media, as it would provide more impact in catching Nestle’s attention. Greenpeace used advertisement campaigns, social media campaign and on-the-ground activism with its main target being the Offices and AGMs across Europe particularly UK. They put up a video clip on Youtube showing an...

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  • No, it's not good.

    Kids and teenagers growing up, have no sense of manners in a public forum. They are also becoming more socially awkward as they hardly interact with people face-to-face. Instead they just text or message someone. This is only going to lead to flaws in the future as we become an un-sociable society.

  • Adverse impact of SNS

    It takes you away from those right beside you. Teenagers are constantly on their phones even in the presence of elders and guests. Students are constantly checking, updating and communicating through the SNS even during lectures. Even work gets affected as employees have a tendency to check these sites regularly. Usage of these site questions your privacy and even the social movements that have been started over the net are making people less active practically on the roads. Children are going away from their parents and prefer to share their problems and emotions with their friends over SNS rather than with their parents leading to loss of Indian heritage and culture. It also has an adverse impact on the language of the teenagers, resulting in spelling errors, slang usage and poor grammar. Prolonged use can have severe health implications as it may lead to eye problems, back and neck problems and unhealthy behavior in teens like drinking, smoking, abuse, poor sleep patterns, suicide and poor academic performances. It could also lead to an increased aggression amongst the users thus making them less sympathetic towards others' feelings in the non-virtual world thus hampering their interpersonal relationships in real world.
    Who is to be blamed for all this? Food for thought for you.....

  • The security issues – physical as well as those related to computers are increasing as the teenagers do not understand the effective usage of social networking. Raza Lilani

    Personal lives are getting affected as they have started sharing their personal things on these sites.
    - On these sites people make friends and spend long hours chatting with them whom they have never seen or met.
    - Young generations are becoming more and more addicted to these sites.
    - Somewhere the real social life of people is getting affected very badly as find it more comfortable and find time to chat with a stranger than finding time to meet friends or relatives.
    - Recently there was a case of a social networking site where a girl attempted suicide after reading a message of her boyfriend. These types are increasing day by day.

  • Social Networking Not All Good

    No, social networking is not a boon to society. Teenagers are so busy texting and chatting online anymore that they do not have time for homework and their grades reflect this. In spite of laws making it illegal, many drivers still text as they drive, they just try not to get caught at it. Social networking has replaced real-life activities and family time for many people, most of them teenagers. While these people spend countless hours texting and chatting online, they fail to realize that life is passing them by.

  • Social media is a bane

    Social media might make you not feel the urge to meet whom you are texting to.In my friends family the mother and sister text while in the house.Did you know that many divorces have happened in facebook .I have put my point across and hope you know why social media is a bane

  • A big issue of social media

    Another way social media can act as a curse is through its changing the behavior of our society. Some say social media sites can lend to shorter attentions and less efficient work. Not only that, but my generation, that is, teenagers, tends to abuse social media and use it for popularity. Despite social media being a term with the connotation of connecting us, that seems to be one thing it is doing least. People who abuse Facebook, for example, by requesting and accepting as many ‘friends’ as possible, up to thousands, are giving those relationships artificial traits. Those relationships are so scattered and insignificant that many people don’t even know some of their ‘friends.’ These thinning relationships have no such value, and are illusions of genuine relationships. In this abuse of social media, values of building relationships and making new connections, as were the intentions of social media, are taken away and transformed wrongfully. Nevertheless, many people do use social media for positive purposes, which leads me to the side of social media that is a complete blessing to this modern world.

  • A big issue of social media

    Another way social media can act as a curse is through its changing the behavior of our society. Some say social media sites can lend to shorter attentions and less efficient work. Not only that, but my generation, that is, teenagers, tends to abuse social media and use it for popularity. Despite social media being a term with the connotation of connecting us, that seems to be one thing it is doing least. People who abuse Facebook, for example, by requesting and accepting as many ‘friends’ as possible, up to thousands, are giving those relationships artificial traits. Those relationships are so scattered and insignificant that many people don’t even know some of their ‘friends.’ These thinning relationships have no such value, and are illusions of genuine relationships. In this abuse of social media, values of building relationships and making new connections, as were the intentions of social media, are taken away and transformed wrongfully. Nevertheless, many people do use social media for positive purposes, which leads me to the side of social media that is a complete blessing to this modern world.

  • Worst curse ever

    If you are living in today . Then you might have been using net , watsapp, FB , hike , etc. It had changed the lives of teens . They are not doing studies , in fact not doing that much fun which they use to . Children of 7 to 12 years are playing football , cricket , tennis , but the difference is it is virtual ( playing them on video games). They are forgoting what it meant to be a child . Very less childs are regularly playing on playgrounds .SO MY HUMBLE REQUEST IS NOT TO GIVE CHILDREN MOBILE PHONE OR GAMES MORE THAN 1 HOUR DAILY ... I am a teen to and have seen what my brothers and sisters and my friends are not playing outdoors ... PM HELP US AND BAN MOBILE FOR NON ADULTS.... THANK YOU

  • Its a problem creator

    As all the children are using mobiles for more video games and forgot their study hard word and not only children all the people are sitting in home and booking anything which is needed for them. So all becoming lazy and not doing any physical works they are searching the information in net but it is good to read books.

  • Live in virtual world

    People have started living in a virtual world glued to their small screen fantasizing about life forgetting the real world outside () Gone are the days, when evenings were time to play, meet friends and socialize, now it is time for a family to sit in front of TV, with each one glued to their cellphone () We should ban TVs and Social media between 8am to 8pm and lets see whether we can leave without it

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